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Article: Fun in a box: Norwegian Jake's brings a light-hearted approach to refrigerated grab-and-go meals.(Refrigerated Foods Report: Corporate Profile)(Norwegian Jakes Mountain Food & Gear L.L.C.)
- Article from:
- Refrigerated & Frozen Foods
- Article date:
- May 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It may sound counterintuitive but Norwegian Jake's CEO Mike Skinner says, in many ways, it was a kid's meal that helped this Warren, Mich., company grow up.
"We've matured. We understand now more what we want to be when we grow up," says Skinner, who has been involved in this refrigerated business since its 2001 start.
[ILLUSTRATION OMITTED]
Back then, Skinner partnered with Chad Jacobson (the name behind Norwegian Jake's), an outdoor enthusiast with an idea for portable camping meals in a paperboard can. It quickly became clear, however, that the camping meals were too niche-y and Skinner decided it was time to come up with a new business ...
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... ... volleyball powerhouse Nebraska in 2004, Craig Skinner was in a great situation. Only four years after a national championship win, Skinner could have stayed Lincoln, Neb., with ... situation where I didn't have to leave," Skinner said. "But I had a dream to be a head ...
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