Article: Leading Bio-Technology Company Rhone-Poulenc Ag Company Automates Mobile Sales Force with Customer Interaction Solution from Aurum Software

Top Developer of Agricultural Chemicals Expects Increase in 1998 Market Share

Due to Rapid Adoption of Technologically Advanced Solution for Sales and

 
  Marketing 

SANTA CLARA, Calif., March 4 /PRNewswire/ -- Aurum Software, a subsidiary of The Baan Company N.V., (Nasdaq: BAANF; Amsterdam: BAAN) and a leading global provider of customer interaction software solutions, has provided its customer interaction software solution to Rhone-Poulenc Ag, a principal developer of agricultural chemicals, in order to increase Rhone-Poulenc's market share in a typically "low-tech" marketplace. Rhone-Poulenc's 180 sales ...

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