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Article: Leading Bio-Technology Company Rhone-Poulenc Ag Company Automates Mobile Sales Force with Customer Interaction Solution from Aurum Software
- Article from:
- PR Newswire
- Article date:
- March 4, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Top Developer of Agricultural Chemicals Expects Increase in 1998 Market Share
Due to Rapid Adoption of Technologically Advanced Solution for Sales and
Marketing
SANTA CLARA, Calif., March 4 /PRNewswire/ -- Aurum Software, a subsidiary of The Baan Company N.V., (Nasdaq: BAANF; Amsterdam: BAAN) and a leading global provider of customer interaction software solutions, has provided its customer interaction software solution to Rhone-Poulenc Ag, a principal developer of agricultural chemicals, in order to increase Rhone-Poulenc's market share in a typically "low-tech" marketplace. Rhone-Poulenc's 180 sales ...