Article: Fellowship's the thing.(2009 STATE OF THE INDUSTRY: RETAIL: MEALS & ENTREES)

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Using author J.R.R. Tolkien's books, movie director Peter Jackson masterfully conveyed qualities of teamwork and hope in his "Lord of the Rings" series--starting with "The Fellowship of the Ring (2001), an American Film Institute award winner. At its core, the first movie revolves around an unlikely fellowship--three hobbits, a dwarf, an elf and men--pursuing a shared goal under dire circumstances.

Today's desperate circumstance is a recession, and it has more people eating meals at home to save money. Yet because they don't have the time or inclination to cook from scratch, consumers are looking for more prepared meal options ...

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