Article: Baked in 2008.(2009 New Products Annual: baked goods)

* Controlled-calorie packs are popular

* Snacks are being fortified

* Snacks must appeal to moms

* Allergen/gluten issues top of mind

According to Mintel Oxygen's June 2008 report, "Sugar and Confectionery--U.S.," 55% of consumers select baked goods to satisfy their sweet cravings. However, the baked goods market has been challenged by a number of factors relating to diet and health issues (obesity, food allergies and diabetes, to name a few), as well as the quest for a more healthful lifestyle. The cake and pie industry, one of the largest baked goods markets, is worth $6.2 billion in the food, drug and mass market space. Through ...

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