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Article: Country riding high.(radio country music format)
- Article from:
- Broadcasting & Cable
- Article date:
- March 2, 1998
- Author:
CopyrightCOPYRIGHT 1998 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The country music format, which surged in popularity in the early 1990s and peaked in 1995 at more than 40 million listeners, has maintained its popularity during the past three years, a new study finds. In fact, country music is "steadily trending up"--and continues to be the nation's most popular format.
The new study uses eight years of Simmons trend data to refute the conventional wisdom that country began declining in 1995. Mary Ann Slepavic, author of the Interep Research report, says that country "remains America's format. Its appeal crosses regions, lifestyles and economic boundaries. This may be its greatest asset to advertisers."
The report ...