|
|
Article: The snack strikes back: although consumers still have strong loyalty to national brands, retailers of private label salty snacks are well positioned to seize that loyalty with unique flavors, innovative packaging and healthier options.(Category Review: SALTY SNACKS)
- Article from:
- Private Label Buyer
- Article date:
- May 1, 2009
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
A chip by any other name could taste just as snacktacular. Although much loyalty to national brands exists, during these trying times, consumers are finding that store brands can do just what the national brands do with their salty snacks--maybe even better.
According to data from Chicago-based Information Resources Inc., unit sales of private label salty snacks saw a rise of 5.5 percent during the 52 weeks ending Feb. 22, 2009, while the total category's unit sales declined 0.4 percent. The three largest private label subcategories in terms of dollar sales all saw unit sales growth--potato chips (13.6 percent), pretzels (2.7 percent) and tortilla/tostada chips ...