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Article: Olshan tells where Wells went wrong; relationships don't appear on balance sheets.(Wells Rich Greene)(Column)
- Article from:
- Advertising Age
- Article date:
- March 2, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Only a shadow of the legendary agency remains. A singular agency that brought its own assortment of intelligent advertising to TV with commercials like: "At Ford, Quality is Job 1"; "I can't believe I ate the whole thing"; "Try it, you'll like it"; "I [love] NY"; "Flick my Bic"; "Raise your hand if you're Sure"; "I don't intend to grow old gracefully"; "Plop, plop, fizz, fizz"; "The Citi never sleeps"; "Friends don't let friends drive drunk"; "Not exactly"; "Hefty, Hefty, wimpy, wimpy"; and "Trust the Midas touch."
Friends, former associates and clients ask, "How could this marvelous agency that flourished and attracted many of the world's largest and most ...
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