|
|
Article: The Navicor Group: high-sci shop picks up five accounts, expands with MSL, consulting offerings.(THE TOP 75)(Company overview)
- Article from:
- Medical Marketing & Media
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
[ILLUSTRATION OMITTED]
With more than 800 products moving through pipelines in the oncology area alone, specialty product communications makes for steady work, if you can get it. Navicor Group has shown it can tap into that business stream.
Last year the agency, part of in Ventiv Health, expanded its account roster as well as its menu of offerings, picking up five oncology and immunology accounts from new and existing clients and launching two new divisions. "We expect to build on that momentum this year," says Garnett Dezember, president.
With the agency's singular focus on specialty products, there's reason for optimism.
"That's ...