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Article: Big-name rosters.(TOP 20 BRANDS)(Statistical table)(Company rankings)
- Article from:
- Medical Marketing & Media
- Article date:
- July 1, 2009
CopyrightCOPYRIGHT 2009 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BIG-NAME ROSTERS
Your guide to which agencies hold the professional, consumer,
digital and CRM accounts on the top 20 prescription drug brands,
by wholesale acquisition cost
Rank Product Manufacturer2008 Integrated
WAC Dollars
1 Lipitor Pfizer $ 7.57 billion
2 Nexium AstraZeneca $ 6.49 billion
3 Plavix Bristol-Myers Squibb/ $ 4.77 billion
Sanofi-Aventis
4 Advair Diskus GlaxoSmithKline $ 4.35 billion
5 SeroquelAstraZeneca $ 3.79 billion
6 Prevacid...
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Article: Euro RSCG Life Expands Healthcare PR ...
PR Newswire;
May 17, 2006 ;
700+ words
... ... YORK, May 17 /PRNewswire/ -- Euro RSCG Life, a leading healthcare communications ... joined the firm as president of Euro RSCG Life PR, the healthcare public relations ... reports directly to Al Paz, CEO of Euro RSCG Life's Marketing Services Group ...
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