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Article: Le Meridien Introduces New Member to LM100[TM] Family: World Barista Champion Fritz Storm.
- Article from:
- Business Wire
- Article date:
- July 16, 2009
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NEW YORK -- Le Meridien and Jeryme Sans, Le Meridien's Cultural Curator since 2006, today announced World Barista Champion Fritz Storm as the newest member of the LM100 family. Launched in 2007, LM100 is a group of international creators of mixed generations and interdisciplinary artistic fields, chosen from the worlds of art, architecture, and cuisine, who use their creativity to develop original and interactive programs for Le Meridien, transforming the guest experience. In his LM100 role, Storm will use his experience in the art of coffee making to further implement Coffee Culture into Le Meridien hotels globally. The introduction of Storm coincides with the launch of ...