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Article: Marketing for camp trends. (effective marketing strategies for future growth)
- Article from:
- Camping Magazine
- Article date:
- January 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 American Camping Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Effective marketing has the power to increase camper enrollment and profits and to solidify a camp's standing in the community, the camp industry, and society. To effectively market a camp, a camp director must define what services the camp provides to the community and identify the camp's place in the market. By using current trends and issues to determine a target market, a director can position a camp for growth in the twenty-first century.
Define a Marketing Strategy
Camps should have a marketing strategy that includes a marketing plan, a pricing strategy, and promotion and advertising ideas. The marketing plan should include the following elements:
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