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Article: Datamark and TARGUSinfo Help the Education Market Better Engage, Acquire and Retain Students.
- Article from:
- Education Letter
- Article date:
- July 8, 2009
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Increasing the marketing velocity at which prospective students become enrolled students just got easier. Today, TARGUSinfo, the leading provider of On-Demand Insight(SM) about prospects and customers, and Datamark, Inc., a leading direct response marketing firm for colleges, universities and proprietary post-secondary academic institutions, announced an agreement that will integrate TARGUSinfo's ElementOne(SM) Analytics Platform into Datamark's marketing solutions to provide custom segmentation capabilities for the education industry.
"Establishing a connection with a prospective lead is one of the most difficult skills to accomplish for marketers," said Tom ...