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Article: LRG Marketing Creates 'the Panasonic experience'.
- Article from:
- Entertainment Newsweekly
- Article date:
- July 10, 2009
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When called upon by marketing management at Panasonic System Solutions Company to develop a unique position and go-to-market strategy for a new corporate backed business-to-business initiative, LRG Marketing Communications responded with the creation of "the Panasonic experience." The new initiative and campaign is designed to bring all of the benefits Panasonic offers under one single message and sales strategy based on system solutions.
The program was officially launched at a press event staged in conjunction with AEG to announce a strategic partnership between Panasonic and the entertainment giant. Media deliverables created for and during the event included ...