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Article: Op Unveils Its 'OPen Campus' Marketing Campaign.
- Article from:
- Entertainment Newsweekly
- Article date:
- July 10, 2009
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Iconix Brand Group, Inc. (NASDAQ:ICON) (the "Company") unveiled today its back-to-school 2009 multi-media marketing campaign for its Op(R) brand starring 90210 starlet, AnnaLynne McCord, One Tree Hill lead actress, Sophia Bush, singer, Solange Knowles, Good Charlotte front man, Joel Madden, MTV's The Hills, Brody Jenner and Disney star, Cody Linley. The campaign is titled "OPen Campus" and features the television, film and music personalities getting ready for the back to campus season. The campaign will debut this fall in fashion, lifestyle and entertainment magazines, and online at www.op.com.
AnnaLynne McCord stated, "Op is all about having fun. The cast is ...
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