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Article: Costa Rica Tourist Board Unveils New, Aggressive Campaign to Lure United States Travelers.
- Article from:
- Leisure & Travel Business
- Article date:
- July 12, 2009
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The Costa Rica Tourist Board, has teamed up with its tourism industry partners and members to launch an aggressive campaign that offers travelers a new and easy way to obtain extra value options for their trip to Costa Rica. The summer campaign, dubbed Costa Rica Plus, has been designed to help the U.S. traveler in this time of economic downturn as research shows that tourists tend to book their trip at the last minute.
The entire travel industry is experiencing a more spontaneous approach by travelers. Costa Rica Plus responds to traveler's demand for last minute travel options that are accessible and give them added value to their vacation experience. "Now is ...