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Article: Research and Markets: Home Laundry Products in the United States 2009 Provides Guidance for Marketers and Retailers.
- Article from:
- Business Wire
- Article date:
- July 16, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/ae9f86/home_laundry_produ) has announced the addition of the "Home Laundry Products in the United States 2009" report to their offering.
About this report
Slow but steady dollar sales growth in the home laundry category came to a halt in 2008, the result of recession-driven economizing and changing attitudes and behaviors in the laundry room. Yet, the slowdown has not affected all segments equally, and as shoppers reconsider brand selection, winners are emerging at even the most premium price points.
This report provides an in-depth analysis of the home laundry category ...