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Article: Oakley Announces Custom JAWBONE Eyewear in Tour de France.
- Article from:
- NewsRx Health & Science
- Article date:
- July 19, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Oakley, Inc. announced updates regarding the 2009 Tour de France and the concurrent worldwide release of JAWBONE(TM), a revolutionary breakthrough in performance eyewear. Details were provided on specific color combinations of JAWBONE crafted for Tour riders who will rely on the product's new design technologies in competition. The company noted that the Oakley Custom Program (OCP) will allow fans to salute their heroes by selecting similar component color combinations.
"'Science wrapped in art' has been our aspiration from day one. The Tour de France presents a perfect platform for us to unleash our new custom JAWBONE eyewear," said Colin Baden, president of ...
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