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Article: Troubled tea times in Brazil. (Brazilian tea market)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- November 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The tea industry in Brazil has been in the process of restructuring its profile after years of troubled times. Since the early 1990s, a series of events including unfavorable weather conditions, the drop in world prices due to oversupply, and the economic reforms of the "Real Plan" in 1994 (which overvalued the Brazilian currency by about 15%) produced a drastic decline in tea production and exports.
Tea statistics are difficult to compile in Brazil, but industry sources report that production reached a little over 10,000 metric tons (MT) during the crop years 1985/86 and 1986/87 and then gradually declined to about 4,000 MT in 1995/96. Similarly, exports dropped from ...