Article: Holy mountain grows some of hottest bargains in Spain.

Byline: HELEN S AVAG E

IF wine is to sell successfully it must not only taste good, but have a name or brand that people can remember. "Tarragona-Falset Sub-zone" does not slip easily off the tongue.

In 2001 the authorities came to the rescue, and the appellation of "Montsant" was born, named after the rugged "holy mountain" that looms above neighbouring Priorat's most highly-prized vineyards.

Montsant deserves its independence. Most of its wines are a cut above those made on the hot vineyards of the coastal plain near the old Roman city of ...

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