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Article: Macaroni for mutts: Thompson's Pet Pasta offers consumers a chance to treat their pets to ready-to-serve noodles and crunchy nuggets.
- Article from:
- Food Processing
- Article date:
- January 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Putman Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When was the last time you bought dog food and smiled? Never," Richard Thompson declares. "Pet food in general is about as exciting as a wet mop."
Thompson is trying to use excitement, in the form of a unique concept and lively marketing, to crack smiles and crack the $10 billion-a-year U.S. pet food market.
Thompson's Pet Pasta Products Inc. is based on the notion that what America's dogs and cats really want is their very own pasta. The company's pet food has what Thompson calls "the pasta advantage": It's a roughly half-and-half combination of ziti-size noodles and the brown kibble nuggets familiar to most American pet food purchasers.
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