|
|
Article: It's Time to Brand Yourself; In this recession, having a strong personal brand has become an urgent priority.(conversation with Blaise James of Gallup Organization)(Interview)
- Article from:
- Gallup Management Journal
- Article date:
- July 9, 2009
CopyrightCOPYRIGHT 2009 Gallup Organization. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: A GMJ Q&A with Blaise James, Gallup global brand strategist and principal
Synopsis: Now is as good a time as any to be thinking about your personal brand identity. With so many people worrying about their real market value and millions looking for work, having a strong personal brand has become an urgent priority.
The purpose of branding is to promote the virtues of a company or product and differentiate those virtues from all other companies and products. And what works for products goes for people too. Just as you can construct a brand for a product or service, you can build a strong brand identity for yourself.
Now is the perfect ...