Article: It's Time to Brand Yourself; In this recession, having a strong personal brand has become an urgent priority.(conversation with Blaise James of Gallup Organization)(Interview)

Byline: A GMJ Q&A with Blaise James, Gallup global brand strategist and principal

Synopsis: Now is as good a time as any to be thinking about your personal brand identity. With so many people worrying about their real market value and millions looking for work, having a strong personal brand has become an urgent priority.

The purpose of branding is to promote the virtues of a company or product and differentiate those virtues from all other companies and products. And what works for products goes for people too. Just as you can construct a brand for a product or service, you can build a strong brand identity for yourself.

Now is the perfect ...

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