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Article: Global Goal.(ESPN Inc. and Univision Communications Inc. licensing agreements with International Federation of Association Football)(Coca-Cola Co.)(McDonald's Corp.)
- Article from:
- Multichannel News
- Article date:
- July 20, 2009
- Author:
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by Mike Reynolds
ESPN, Univision Kick Off Multiscreen Strategy Early For World's Largest Audience
As kids kick soccer balls across freshly cut fields throughout America this summer, a different set of players is preparing for the biggest soccer tournament in the world.
When the 2010 World Cup starts in South Africa next year, it will be the most-watched television event on the planet, dwarfing the audiences for the Super Bowl (98.7 million) and the record-breaking 2008 Beijing Summer Olympics (214 million).
The U.S. rights-holders to the quadrennial event, ESPN and Univision, are preparing a blowout of shows, documentaries and specials ...