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Article: Shore Communications: New Research to Show Recession's Impact on Content Buyers & Pathway for Rebound.
- Article from:
- PR Newswire
- Article date:
- July 20, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Participation Invited for Breakthrough Narrative Research Co-Sponsored by SIIA & SLA
WESTPORT, Conn., July 20 /PRNewswire/ -- Shore Communications (http://www.shore.com/), leading research and strategy consultants serving the information industry, said today that it is launching a major research project to understand how enterprise content buyers have adapted to the recession and what those changes will mean for content vendors once the economy improves.
The Shore research project -- titled "New Rules of Engagement: Re-Tooling Information Sales and Marketing for the New Economy" -- will combine both traditional quantitative analysis and first-person ...