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Article: Lifecycle Email Marketing Weaves Closer Customer Relationships for Fabric.com.

Article from:
Business Wire
Article date:
July 21, 2009
Copyright

Silverpop Engage(TM) email marketing solution helps increase conversions by 43 percent

ATLANTA -- Fabric.com, the world's leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing program through Silverpop[R], the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers.

While previously distributing the same message to its entire distribution list, Fabric.com turned to Silverpop to assist in developing a program that was more closely aligned with customers' purchasing behaviors.

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