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Article: Young's makes Elvin marketing controller.(Peter Elvin )(Brief article)
- Article from:
- Grocer
- Article date:
- June 27, 2009
- Author:
CopyrightCOPYRIGHT 2009 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Young's Seafood has appointed Peter Elvin marketing controller to oversee its fast-growing natural fish and frozen meal ranges.
Elvin was formerly brand and innovation director at Thespiritof, a Leeds-based branding consukancy, where he developed frozen fruit for Del Monte Foods.
He has been in the food industry since joining the Co-operative Wholesale Society as a graduate, after which he moved on to brand marketing for The Co-operative Group followed by roles at Muller Dairy and McCain Foods. He was also marketing controller for Kerry Foods, where he was behind the Cheestrings and Brunchetta launches.
Elvin's appointment comes at a time when ...