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Article: The Evolution of Breakfast Cereal, New Wheaties[R] is Being Designed to Fuel Wins.
- Article from:
- Business Wire
- Article date:
- July 23, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Peyton Manning, Hunter Kemper, Kevin Garnett, Bryan Clay and Albert Pujols Are Helping to Co-Create a New "Breakfast of Champions"
MINNEAPOLIS -- With 85 years of fueling athletes, Wheaties, "The Breakfast of Champions[R]," announced today that it has teamed up with an elite group of champions, including Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay and Albert Pujols, to create the next evolution of the iconic whole-grain cereal. These elite champions worked with Wheaties food scientists and leading sports nutritionist Dr. John Ivy to create a new cereal formula to best help meet their nutritional needs, with the ...