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Article: Music Advertising and Brands Establish Keys to Partnership Success.
- Article from:
- Business Wire
- Article date:
- July 23, 2009
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PARIS -- For the first time, 17 international experts from music, brands and advertising have defined 10 'Commandments' designed to optimize partnerships between the three sectors.
Brought together at MIDEM 2009 as part of the Music Marketing Forum, the 17 experts were drawn from music giants Sony, EMI and AEG, brands Hasbro, O2 and Coca-Cola and advertising agencies Havas Media, Euro RSCG KLP and M&C Saatchi. Together, the industry leaders drew up 10 conditions required to ensure success when working together.
Notable among these conditions are the necessity for the values of the brand to be aligned with those of the artist's, that all partners agree on ...