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Article: Style, Meet Sound: Fashion Leader Roxy and Audio Innovator JBL Launch Co-branded Portable Audio Products at Roxy Jam in Biarritz.
- Article from:
- Leisure & Travel Week
- Article date:
- August 1, 2009
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JBL and Roxy, a brand of Quiksilver Inc., today unveil a line of
co-created portable audio products targeted at the youth market. Tailored specifically for the surf and mountain casual lifestyle, the series of multimedia products will start with the introduction of a headphone line to be launched at Roxy Jam, the surf, music and art festival in Biarritz that started on Friday July 10. The headphones featuring ear-buds (Reference 230), on-ear DJ style headphones (Reference 430) and an in-ear model with microphone for use with mobile phones (Reference 250), are slated to hit stores across Europe this month, introducing the idea of "Style, meet Sound".
The ...
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