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Article: The British are coming, on TV; BBC is teaming with Discovery to produce cable channel, BBC America. (Discovery Communications Inc., British Broadcasting Corp.)(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- March 23, 1998
- Author:
CopyrightCOPYRIGHT 1998 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Technically, it's the second so-called British invasion, but for U.S. cable operators, it's the first.
Discovery Communications Inc. signed a partnership agreement with the British Broadcasting Corp. last week to launch and distribute BBC America and to develop other co-branded networks internationally. BBC America, a 24-hour cable network of BBC-produced programming, debuts Sunday (March 29) on Tele-Communications Inc.'s digital HITS platform.
Discovery will invest $640 million in the partnership: $100 million to launch and distribute BBC America to U.S. cable operators; $175 million over five years to finance the BBC's production of nonfiction ...