|
|
Article: Brown Shoe Launches First Famous Footwear National Branding Campaign.
- Article from:
- Marketing Weekly News
- Article date:
- August 1, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Famous Footwear (www.famousfootwear.com) announced its first nationwide branding, advertising and social media campaign that will reach consumers across the country with an empowering message - Make Today Famous(TM).
"Our research tells us that consumers are making a dramatic shift in shopping habits - value, versatility and convenience are more important now than ever, and people are buying to satisfy needs over wants, though they're still interested in unique offerings. We also learned from our consumers that it is an emotionally transformative moment when they find the right pair of shoes at the right price that are convenient to obtain and offer something ...