Article: Hot Off The Wire.(online auctions) (Internet/Web/Online Service Information)

Auctions challenge fixed prices online with mixed results

When R.H. Macy opened his first New York store, his one-price-fits-all policy

was considered radical. But if a new breed of online auctioneers has its way,

fixed pricing will one day seem as quaint as the barter system.

As online stores continue to gain steam, auctions are attracting a growing

number of buyers with the promise of outrageous deals while offering

manufacturers an inexpensive means of liquidating excess inventory and

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