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Article: L'Oreal Paris Signs Kate del Castillo as New Spokesperson.
- Article from:
- Women's Health Weekly
- Article date:
- July 30, 2009
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L'Oreal Paris has signed actress Kate del Castillo to an exclusive North American contract (including the U.S., Canada, Mexico and the Caribbean) as a spokesperson for the company and its beauty brands. Kate's first appearances will be in print and television advertising for Excellence haircolor. The advertising was shot recently in Los Angeles and Paris and is scheduled to debut in the U.S. in the fall of 2009 (see also L'Oreal Paris).
"I'm truly honored to join the confident and inspirational group of women who represent the L'Oreal Paris brand," states del Castillo. "It is very exciting for me to say the iconic phrase, 'Porque Tu Lo Vales' to my fellow ...