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Article: GREENWOOD'S VIEW: Omo breakthrough.(open market option)
- Article from:
- Money Marketing
- Article date:
- July 23, 2009
- Author:
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This month has seen one of the biggest developments in the promotion of the open market option for annuities that I can remember. I am not talking about the launch of the industry trade body aiming to promote a greater range of retirement options but the sight of a clever and engaging TV commercial promoting retirees' right to shop around into millions of homes around the UK.
Don't get me wrong, the body being formed by MGM Advantage, Living Time, Partnership Assurance, LV=, Canada Life and Hargreaves Lansdown will be a force for good and I think the idea of co-ordinated action makes sense. But after all the years of industry talk on the subject of the ...