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Article: United States: Western Europe Mobile Local Search Ad Revenues to Reach 1.4 Billion Euros by 2013, According to BIA's Kelsey Group.

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TendersInfo
Article date:
July 24, 2009
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Byline: datta003

The Kelsey Group , a division of BIA Advisory Services, forecasts mobile search advertising revenues in Western Europe to grow from 39 million euros in 2008 to 2.3 billion euros in 2013, representing a compound annual growth rate (CAGR) of 125.4 percent. Revenues for the local segment of mobile search will grow from 18 million euros in 2008 to 1.4 billion euros in 2013, a 139.3 percent CAGR. Mobile display ad revenues for the region will grow from 14 million euros in 2008 to 1.1 billion euros in 2013, a 138.3 percent CAGR.

A comparison with Kelsey's U.S. mobile ad forecast released earlier this year shows Western Europe leads the U.S. in ...

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