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Article: Tapping the adolescent market. (tapping into the readership of 'Seventeen' magazine)
- Article from:
- Target Marketing
- Article date:
- January 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One of the hottest publications geared toward young women is Seventeen magazine, a product devoted to providing its audience with information on fashion, beauty, relationships and entertainment. For the first time, Seventeen is proving itself to be a worthy competitor of top women's consumer publications like McCalls, Ladies Home Journal and Woman's Day, by jumping into the Top 10 list of Women's Consumer Publications.
Because of its impressive universe of 1,840,750 subscribers, Seventeen's list has become a hot ticket. Companies such as Disney and Book-of-the-Month Club, along with various children's catalogs and magazines, are renting the list and using it to get ...