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Article: Cox's Mobile Mission.(Cox Communications Inc. president Pat Esser)(Cablevision Systems Corp.)
- Article from:
- Multichannel News
- Article date:
- July 27, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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by Todd Spangler
Can the Operator Stretch The Bundle to Wireless -- Or Is It Too Late to the Party?
Cox Communications is betting more than $1 billion it can build itself into a next-generation mobile voice and data player.
The Atlanta-based MSO is making the industry's most ambitious run at the wireless market, with a commercial launch set for the second half of 2009. Privately held Cox sees an open opportunity to tap a new area of growth, boost customer loyalty and improve its competitive footing.
But some wonder if the quest will prove quixotic, given the extremely competitive nature of the already-saturated U.S. mobile phone ...