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Article: Discovery Channel Online And Mercury Sign Major Brand Sponsorship Deal.
- Article from:
- Business Wire
- Article date:
- April 2, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BETHESDA, Md.--(BUSINESS WIRE)--April 2, 1998--
-- Mercury's Planet of Wonders Gives Web Users a Front-Row Seat
to Exciting Scientific Expeditions Around the Globe --
In its most significant advertising partnership to date, Discovery Channel Online (http://www.discovery.com) has signed a multi-year partnership agreement with Mercury, a division of Ford Motor Company. The partnership provides Mercury with exclusive brand sponsorship of a series of high-profile, quarterly scientific expeditions on Discovery Channel Online (DCOL). The announcement was made by Thomas Hicks, Vice President and Publisher, Discovery Channel Online; and ...