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Article: Veryfine Announces America's First Diet Fruit Juice Products With Sucralose (Splenda(R) Brand Sweetener)
- Article from:
- PR Newswire
- Article date:
- April 3, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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President of Massachusetts-Based Family-Owned Juice Company Credits
Good Timing And Good Luck
WESTFORD, Mass., April 2 /PRNewswire/ -- Timing is everything. Just ask Veryfine, Inc., a family-owned juice company headquartered in Westford, Massachusetts. Just as the company was completing years of research and development on its first line of diet fruit juice drinks, serendipity swept in in the form of the U.S. Food & Drug Administration (FDA).
In a surprise move on Wednesday, the FDA announced the approval of sucralose, a new food sweetener from McNeil Specialty Products that has been touted as a desirable alternative to aspartame and ...
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Article: Veryfine selects Holland Mark as new ad agency
The Boston Globe;
October 15, 1997 ;
597 words
...Veryfine Products Inc., the Westford-based ... Providence. In making the pitch for the Veryfine account, Holland Mark Martin presented ... creative work," said Michael Brandt, Veryfine's director of marketing. "This is ...
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