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Article: Fisher aiming to be the undisputed king in UK vegetable mixes.
- Article from:
- Quick Frozen Foods International
- Article date:
- January 1, 1998
CopyrightCOPYRIGHT 1998 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Already a major supplier of vegetable mixes, Fisher Frozen Foods is gearing up to offer retailers more complex mixes and ready meals tailored to meet their own label needs with a [pounds]5 million investment in what it calls "the UK's most advanced facilities."
The development comes at a time when retail own brands are beginning to dominate the ready meals market with a 44% share. Hemel, Hempstead-based Fisher believes that only own brands have the flexibility to meet the specific needs of each retail customer.
When it comes to vegetables, own brands' share is even higher 63% in the recipe sector and 68% in vegetable and rice mixes. According to the latest ...