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Article: Q&A: What key steps has your company taken to help furniture customers survive the recession?
- Article from:
- Furniture-Today
- Article date:
- July 27, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Staff
'Worldwide Logistics cannot control the economy; however, we have developed several new marketing initiatives to (help) the furniture retailer in this down economy. We are putting a greater emphasis on the small to mid-size retailer, working with them to identify their vendors and the density of products they are receiving from specific geographic areas. The result of this effort has allowed WWL to price more competitively, reduce handling and improve the transit times to individual dealers. We also have been reviewing our high-density lanes to provide scheduled deliveries on specific days of the week. This allows the retailer to utilize his receiving and ...
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