|
|
Article: The power of business relationships.
- Article from:
- Industrial Distribution
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
By Tom Reilly
Injecting the human touch into business makes for a more successful-and pleasant-work experience
Professor Ted Levitt of Harvard University wrote: "The purpose of a business is to get and keep customers. The sale merely consummates the courtship. How good the marriage is depends on how well the relationship is managed by the seller."
The business world is often portrayed as a harsh and unforgiving environment. There is some truth in that argument, but there is another side to this conversation as well. Business is also about people.
Some of us even make a living studying how people interact in business. I am one of those ...