Article: Farm value grew more than marketing costs in 1996.

U.S. consumers spent $546.5 billion on food in 1996 (excluding imports and seafood), $17 billion more than in 1995. For every dollar spent, 23 cents covered the farm value of food purchases, and the remaining 77 cents covered the cost of marketing these products. Food marketing costs - as measured by USDA's marketing [TABULAR DATA FOR TABLE 1 OMITTED] bill - includes expenses associated with processing, wholesaling, distributing, and retailing of foods produced by U.S. farmers and eaten by U.S. consumers. It is the difference between the value farmers receive for food commodities and the amount consumers spend on food both at home and away from home.

The marketing ...

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