Article: Forte-Based May & Speh Direct Marketing Application Provides Easy Data Management for Massive, Multi-Gig Databases

Article: MICHAEL J. LOEFFLER TO LEAD MAY & SPEH'S DIRECT MARKETING SERVICES DIVISION
PR Newswire;  May 17, 1996 ;     339 words ......Speh (Nasdaq: SPEH) has promoted Michael...Vice President, Direct Marketing Services. In this...joined May & Speh in 1988 and has...driving force behind Direct Marketing as Senior Vice...choice to lead our Direct Marketing Division, commented Lawrence J. ...

Article: Acxiom Corporation and May & Speh, Inc. Announce Mailing of Proxy Material
PR Newswire;  August 19, 1998 ;     323 words ......proposed merger with May & Speh, Inc. (Nasdaq: SPEH). In connection with the transaction, Acxiom and May & Speh announced that they will hold...Founded in 1947, May & Speh is a leading provider of technology-bas...management services with a focus on direct marketing ...

Article: Acxiom Corporation and May & Speh, Inc. Complete Merger
PR Newswire;  September 17, 1998 ;     528 words ......for each share of May & Speh common stock held. May & Speh stockholders will be sent...co-obligor of the May & Speh 5-1/4 Senior Subordinated...Acxiom's data with May and Speh's analytical capability and...Founded in 1947, May & Speh is a leading provider of ...

Article: Today's direct marketing executives need specialized skills.
Direct Marketing;  June 1, 1996 ;     700+ words ...Direct Marketing executives must plan their careers...was considered state-of-the-art direct marketing. How times have changed! Sophisticated...printing technologies have helped the direct marketing field evolve and grow dramatically...

Article: Talent search for top marketers lead companies down non-traditional paths. (shortage of direct marketing executives)
Direct Marketing;  July 1, 1997 ;     700+ words ......to manage their companies' direct marketing efforts, now and in the future. Over the last 10 years, the direct marketing industry has experienced remarkable...businesses using some form of direct marketing in their marketing mix almost...

Article: The cutting edge: broadcasters capitalize with direct marketing.
Direct Marketing;  December 1, 1995 ;     700+ words ......environment will be changing, and direct marketing will have to respond to that. Direct marketing is one of the fastest growing advertising...methods available, it's no wonder that direct marketing has experienced such aggressive growth...

Article: Direct marketing to blossom. (Insurance Marketing Review)
National Underwriter Property & Casualty-Risk & Benefits Management;  August 21, 1989 ;     700+ words ...Direct Marketing To Blossom Direct marketing is probably one of the more abused terms in use today...or magazine ads. I personally look to the definition of direct marketing that appears in every issue of Direct Marketing Magazine...

Article: Fashion: It's not just a load of old junk mail The direct marketing business is no longer the poor relation of advertising. By Helen Jones
The Independent - London;  September 3, 1998 ;     700+ words ...TO THE uninitiated, direct marketing probably means little more...policies that you don't need. But direct marketing is becoming increasingly sophisticated...reaching customers and markets and direct marketing is a key factor in this equation...

Article: Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power Of Direct Marketing' Report Unveils
U.S. Newswire;  October 16, 2007 ;     700+ words ......EDITORS Contact: Sue R.E. Geramian, Direct Marketing Association, +1-212- 790-1486, seramian...key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on...2008, as reported in The Power of Direct Marketing, the Direct Marketing Association...

Article: Direct Marketing Planning.(Brief Article)
American Salesman;  February 1, 2001 ;     529 words ......any successful business endeavor, direct marketing takes a commitment of time and resources...lead to increased sales and profits. Direct marketing involves all aspects of the sales...be measured. When done correctly, direct marketing is pivotal in determining customer...

Article: Acxiom to acquire May & Speh as direct marketing industry consolidation continues
Weekly Corporate Growth Report;  June 1, 1998 ;     250 words ......acquire rival May & Speh Inc. in a stock deal valued...each share of May & Speh to be exchanged for 0.8...On the news, May & Speh rose $1.625, or 10.5%, to...share. Discussion: May & Speh is in two businesses: direct marketing and informational management. While 60% ...

Article: The roots of direct marketing. (part 1)
Direct Marketing;  February 1, 1995 ;     700+ words ...While more companies are using direct marketing than ever doesn't mean they are doing...applications of fantasy and self-image to direct marketing. I argued and fought for shorter and...years ago in the second edition of Direct Marketing: Strategy/Planning/Execution . Excuse...

Article: Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power Of Direct Marketing' Report Unveils.
PR Newswire;  October 16, 2007 ;     700+ words ......softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment...through 2008, as reported in The Power of Direct Marketing, the Direct Marketing Association's (DMA) annual forecast of direct...

Article: MAY & SPEH ANNOUNCES ACQUISITION AGREEMENT AND MULTI-YEAR SERVICES AGREEMENT WITH THE FANEUIL GROUP
PR Newswire;  July 18, 1996 ;     648 words ......PRNewswire/ -- May & Speh, Inc. (Nasdaq: SPEH), announced two...a Boston based direct marketing services company...addition, May & Speh entered into a...Group to provide direct marketing and outsourcing...from May & Speh. The Faneuil Group...knowledge-based ...