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Article: Lifecycle Email Marketing Weaves Closer Customer Relationships for Fabric.com.

Article from:
Biotech Week
Article date:
August 5, 2009
Copyright

Fabric.com, the world's leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing program through Silverpop[R], the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers (see also Silverpop).

While previously distributing the same message to its entire distribution list, Fabric.com turned to Silverpop to assist in developing a program that was more closely aligned with customers' purchasing behaviors.

"Fabric.com buyers each purchase their products differently, so it was important ...

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