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Article: PALLADIO STANDS ALONE.
- Article from:
- WWD
- Article date:
- April 3, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Palladio Cosmetics Inc. hopes to profit from being offbeat.
Palladio, a specialty mass market makeup company, is one of many niche brands that have achieved so much popularity they have expanded beyond their original identity as fringe players.
By going mainstream, these fledgling firms hope to gobble up enough cosmetics wall space in chain stores to compete with a Revlon or a L'Oreal. As examples, Jane Cosmetics, which was bought by Estee Lauder Cos., and Nat Robbins command real estate once reserved for the majors.
Palladio hopes to pursue this strategy, armed with a fistful of unusual products that executives maintain will push the ...