Article: Some Web sites feel the love from their (paid) admirers.(Q)

By Jennifer Peltz

The Associated Press

NEW YORK

The Web site said an herbal remedy could cure cancer and offered miraculous firsthand accounts. One woman offered to "share my experience": The formula had routed her lymphoma, sparing her radiation treatment, she said.

The woman, Holly Bacon, owned the company selling the product she praised online, authorities said.

A growing number of regulators, trade groups and site owners are cracking down on "AstroTurf" marketing - seeding the Internet with seemingly grass roots testimonials, reviews and comments that aren't as organic as they seem.

The Federal Trade Commission ...

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