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Article: Personal soap remains potent force. (Personal soap is an important traffic generator and volume builder for chains)(Bath and Shower)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- March 2, 1998
CopyrightCOPYRIGHT 1998 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- While bath and body gels continue to grow in popularity, personal soap is holding its own, remaining a vital part of the skin care category.
Accounting for slightly more than $1.36 billion in annual mass market sales, bar soap has the potential to be an important traffic generator and volume builder for chain drug stores. Despite the fact that the trade class accounts for slightly less than 10% of overall mass market soap sales, such products remain an important part of drug chains' skin care mix.
"Soap is a very important category because it is something that everybody uses," says a buyer at a regional drug chain based in the Midwest. ...