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Article: Ethnic hair care key for retailers. (Hair Care)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- March 2, 1998
CopyrightCOPYRIGHT 1998 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Despite flat sales, the highly competitive ethnic segment remains a key area of the hair care category for chain drug stores.
Retailers say ethnic hair products help build customer loyalty and position their outlets as destination centers for hair care.
"Our commitment to ethnic hair care can differ from store to store depending on the demographics of the neighborhood," explains the hair care buyer for a regional chain on the East Coast. "Overall, it's been a strong category for us, but there is certainly plenty of competition."
Indeed, chain drug stores face competition from a number of areas, including independently owned ...