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Article: Insurers Jump into the e-Signature Ring; As merits of the technology improve, life insurers are implementing e-signatures to achieve a competitive advantage.(INNFocus/Life)
- Article from:
- Insurance Networking News: Executive Strategies for Technology Management
- Article date:
- August 1, 2009
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Byline: Daniel Joelson
The road to widespread acceptance for e-signatures among carriers has been a long and rocky one. But, with legal, technological and cultural issues largely resolved, forward-thinking organizations are employing e-signatures to achieve straight-through processing and a competitive advantage.
Massachusetts mutual Life Insurance Co., Springfield, Mass., plans to launch e-signature technology early next year as part of its efforts to dramatically improve the customer experience - for both its agents selling policies and its policyholders.
Initially, the carrier will use the technology for new business as part of its ...