Article: High on Inaba's to-do list: Lexus, Scion.(NEWS)(Yoshi Inaba from Toyota Motor Manufacturing North America Inc.)

Byline: Rick Kranz

Yoshi Inaba has discovered a much different Toyota in North America than the juggernaut he left behind six years ago. Among the first things to get his attention was the need to recharge Lexus and Scion.

Lexus is "my personal challenge, the outspoken 63-year-old executive said last week in a meeting with reporters in Detroit.

And he added: "One of my jobs is to revive the Scion spirit in the United States.

Inaba has returned as president and COO of Toyota Motor North America Inc. after running Toyota Motor Sales U.S.A. from 1999 to 2003. He retired from the automaker in 2007 but was brought back as part of the ...

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